Project Brief

I was asked to produce a nationwide campaign that would embody the beautifully intricate nature of Italy's art, whilst exhibiting the rich culture, gastronomy, landscapes and history the country has to offer.
 

The project was to be spread across various channels, digital and offline, throughout the city of London during the 2019 World Travel Market conference. The campaign visuals needed to be versatile and needed to stand out in multiple circumstances and environments.

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Most importantly, the campaign needed to engage multiple audiences, introducing the product to those who were yet to experience it, but also showing that there is always more to discover in Italy.